FMCG industries experience remarkable growth over the past few
years. One of the main reasons behind this growth led to a higher demand for
dairy products.
It has been observed that large players (makers of grocery
products) are going to increase their production by 15-20% because of the heavy
demand.
There are certain points which describe the sudden increase in the
FMCG sector:
- Rural product consumption has overridden industry expectations.
- Size of retail is estimated to grow 3 times in the next five-seven
years.
- Substantial increase in the income
- There has been a significant change in the lifestyle
choices.
Companies now realizes that automation not only sticks to digitalization.
It all about improves performance and increases profitability. Therefore, a
smart SFA is required for the companies that are ready to expand their hands in
large markets.
Salesforce automation plays a significant role in the growth
of FMCG industries. It not only helps in managing the task flow but also helps
in increasing their productivity. In addition to this, Salesforce automation
software track all the critical information and provide accurate data along
with the suggestions so that the sales reps can sell their product
better.
Here are the key reasons why FMCG companies need sales force
automation software:
1. Vehicle tracking:
Sales tracking software is GPS enabled that
can easily integrate with Salesforce automation system. By doing this, you can
easily track your vehicle’s location.
2. Improve sales team
performance:
Sales reps need accurate
data so that they can communicate with the market. Field force automation software provides all the
fresh data such as prices, latest schemes, contact details to the sales reps so
that they can improve their performances.
3. Real-time data:
Salesforce automation software comes with a new
feature called Mobile SFA. Mobile sales force automation software allows FMCG
companies to gather real data. In addition to this, sales reps get feedback
within a couple of days.
4. Track merchandising activities:
With the help of Mobile SFA app, merchandising activities
can be monitored and managed.
5. Connect to retailers:
With the help of SFA app, companies can directly connect to
the retailers. SFA app allows the sales reps to punch all the details to the
retailers.
If you are seeking
the best salesforce automation software for the FMCG industry, then Salestrip
is totally apt for you. Salestrip software is best in class sales force
automation software that offers a variety of features including field force
management, pharma sales reporting, MR reporting and more. For more information
please visit www.salestrip.in
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